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The rise in large-scale “ AAA” video game titles have resulted in increased prices for consumers and the prevalence of free-to-play titles containing microtransactions.

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Major multiplayer titles benefit from this free advertising, but more linear point-and-click titles, such as those from the now defunct Telltale Games, can suffer if the people watching the gameplay are satisfied without making a purchase. Potential consumers are able to experience newly-released video games without having to purchase them. This form of live streaming has become a popular form of advertising for video game developers, surpassing traditional mediums such as online magazines and traditional demos. In September 2020, Rocket League abandoned its traditional pricing scheme and became free-to-play. The game eventually accumulated over 12 million players and earned itself a Twitch Rocket League Championship Series. Rocket League, a vehicular soccer game developed by Psyonix, sold over 5 million copies after becoming one of the top 5 most-watched games on Twitch when it released in July 2015.

Live streaming has brought attention to previously obscure video games such as Rocket League, Fall Guys, and Among Us. It was the biggest deal in the video game live streaming market, and made China's video game live streaming market bigger than Twitch, YouTube Gaming, and Facebook Gaming combined, according to journalist Rod Breslau. In August 2020, China based video sharing website and live streaming service Bilibili paid Riot Games $113 million for the exclusive rights to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star for three years in China.

Other notable video-game oriented streaming websites include Microsoft's Mixer, which shut down in July 2020,, which was formed after the merging of Azubu and, the South Korea-based afreecaTV, and many China based sites like Huya Live, DouYu and Bilibili. In 2015, YouTube launched YouTube Gaming, a video gaming-oriented sub-site and app that intended to compete with Twitch. By 2014, Twitch streams had more traffic than HBO Go and eventually hastened the closure of, which Twitch had originally spun out of. It later became popular in the mid-2010s on sites such as Twitch.

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The practice of livestreaming video games began with WSBN, a shoutcasting station, video streaming a competitive Starseige Tribes match via Windows Media Encoder to approximately 50 people in 2001.

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Live streaming offers the allure of transforming a hobby of playing a video game into a full career of streaming, but brings with it the risks associated with this added renown, whether they be inside the video game, like stream sniping, or in real life, like stalking and swatting. Esports have also gained significant traction and attention from the accessibility of live streaming, and streaming has even been used as a method to raise awareness of social issues and money for charity. Independent titles such as Fall Guys, Rocket League, and Among Us are examples of games that have experienced a huge increase in player base as a result of streaming.

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Professional streamers often combine high-level play and entertaining commentary, and earn income from sponsors, subscriptions, ad revenue, and donations.īoth AAA and indie developers have circumvented rising development costs by utilizing the free advertising live streaming provides. By 2014, Twitch streams had more traffic than HBO's online streaming service, HBO Go.

The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-based sites Huya Live, DouYu, and Bilibili, and other services. The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. For the level design technique, see Level streaming.